Keeping a Visitor Management App for entry point

While many companies and organizations have made it mandatory to have a visitor management system app in place, many people still are not aware of the importance of it. There are chances where violence in any workplace might happen. Apart from that any kind of terrorism activities and industrial espionage along with professional enmity can lead to a number of issues. There is also a growth in the gun culture now which acts as a threatening space to properties as well as for human lives.

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Background Facts

In the years 2010 and 2011 it seems that the Indian retail industry has taken the first place in the Global Retail Theft survey. A whooping Rs 3470 crores loss was accounted which is a 2.38 percentage mark mentioned in the sales shrinkage. This comes under the sector of thefts by customers, suppliers and by employees.

In the periods of 2014 to 2015 and in 2016 to 2017 it seems that almost Rs. 180 crore was reported in loss due to robbery and theft. This was noticed in 51 banks where 2632 cases where filed. If visitor management system app is in place then this can be avoided.  Talking about the human life issues, there was this case of a 7 year old girl who was abducted from her apartment in Chennai. This happened in 2017 where the girl was later found to be murdered in a nearby area.

The girl was simply playing in her apartment when her parents where out. Going by these incidents many schools have now placed a visitor management system app. Many school authorities have mentioned that the schools o not want any kind of sexual predators walking inside their campus. To enable this visitor management system app will help a lot. They consider that this system is an absolute necessity when it comes to the security of the schools.

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What about small and medium enterprises?

Even in the case of public organizations, this question arises. Should the visitor management system app be kept in place? The answer is that no matter what the size of the organization is, the safety and security of the workers is an absolute necessity. For this the following measures can be taken.

  • All the necessary details of the visitors should be got at the entry itself. Right from personal information, to signature, ID card or picture, business cards etc can be taken here. Otherwise any kind of proof documents can be just checked.
  • The premise should be in total control and the people entering and exiting the area should be checked.
  • The best option is to give a visitor pass. This pass can contain name, photo, area and reason for access.
  • The full database of the visitor along with the exit time should be noted down.
  • Even the vehicles which enter the area and exit the area should be noted down. Their waiting time and usage time can be kept in track too.
  • Security checks along with id’s and credentials with watch lists can be taken care.

Essential Tips for SEO Videos

Videos have become really popular for B2B marketing. The best SEO Company Toronto which has dedicated video marketing stratagems is going to generate more leads and is going to earn more revenue. Moreover, it is also going to enjoy more popularity than the ones which engage is all types of marketing.

Twitter, Facebook, and YouTube are amazing places to get your eyes on the video content. However, prospects are not necessarily in work or even buy-mode as they scroll through the platforms.

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A majority of the B2B decision makers use search for researching business decisions.  In order to reap the benefits of video marketing, your videos have to be optimized for search. If you follow the best practices suggest by the best SEO Company Toronto when it comes to video SEO, you will be able to enjoy a visible search result and also drive more energy traffic.


How Does Google Rank the Videos?

In the general search and also the video search functions, Google rank videos which use the same ranking factors like the written content, content quality, and number of backlinks are the most important signals. When you host a video on your site, the task to optimize the video content is similar to the ones for the images and written content.

Take a look at the five steps given by the best SEO Company Toronto that you can use to improve the search rankings for your videos.

Transcribe the Video Content

Offering both transcription and video on a single page will offer dual benefits. This will cater to the preferences of the reader. It makes the video content more likely to appear in the searches.

You can optimize video transcription in the same way as any other text based website content. Even though this might break the duplicate content rules, transcription actually offers a good user experience simply by catering to various learning styles. Even though some visitors might prefer videos, others might like reading.

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When you transcribe a video, you can take two approaches.

  • Give a full word for word transcription
  • Give text highlights

Full transcripts offer more engagement SEO opportunities. Albeit highlights are good for long videos and can get more views by teasing the readers with compelling content.

Optimize Video File Metadata

Simply like general search results, descriptions and title display in the video searches. Even though Google is going to find something to display if you do not provide the data, it will be easier to drive more views if the Meta data is optimized. Video descriptions and title should be:

  • Be compelling enough to encourage click-through
  • Include keywords which match the user intent
  • Use meta descriptions which are 155 characters or less
  • Features characters that are 55 characters or less
  • Use relevant and compelling content

Moreover, Google displays a thumbnail for the video result. Thumbnails are to videos as images are for blog posts.  Hence, it is important to choose the right thumbnail.

Use Schema Markup

Even though some user conduct searches using the video search function of Google, there are some that use the general search tool. If you want your video to stand out in the general searches, make sure that you use schema markup to offer information that the search engines require. With schema markup, general search results are going to appear in the same manner like the video search results, offering a video thumbnail and length.

You might have to add schema markup for thumbnail, title, description, and content-URL for each of the video.